Social media managers face both social fatigue and tight budgets. Check out these free tools that will help ease the workload of any social media manager.

Contrary to popular belief, social media management isn’t an easy task, and sometimes causes fatigue. Since users can contact a company directly, they expect an instant reply when they message a brand on social media. These high expectations can create a lot of stress, especially if you don’t have a team supporting you. In this article, we will talk about some free helpful tools that will help you:

  • Improve your workflow
  • Manage day to day tasks
  • Keep up with social analytics
  • Easily create content

Improve Your Workflow

Fine-tuning your workflow is essential to social media operations. Making sure your process is efficient and effective is vital in order to counter your social media fatigue.

Keep up with Your Tasks

Todoist is a task management app available on the web, iOS, Android, Windows, and Mac. What makes Todoist different is that you can add routine tasks in a matter of seconds. The app easily detects times, dates, days, and even routines, which makes it easy to keep up with your daily, weekly, and monthly tasks. And yes, it’s free.

FREE Tools Every Social Media Manager Needs To Know — Improve Your Workflow
Image by Todoist.

Set up Automatic Processes

Setting up automated tasks can be a huge time-saver. With tools like IFTTT and Zapier, you can set off a series of events by placing a trigger action. “If [this happens] then [that happens].” This can be extremely helpful. One popular task is when you upload a photo to Instagram, it also auto-posts to your Facebook page. That way, all you need to do is to post content once, and the tool will do the rest.

Here are a couple of applets to get you started:

FREE Tools Every Social Media Manager Needs To Know — Automation
Image by IFTTT.

Provide Instant Support

Being a one-person team makes it hard to reply to customers instantaneously. If you notice that there’s a set of questions your customers keep asking you on social, you might want to consider using reply robots. ManyChat is a message bot you can connect to Facebook messenger. Another perk? No developer required. You can set this up within minutes.


Manage Day-to-Day Tasks

In order to coordinate day-to-day, you need to plan ahead. You’ll need a social media scheduler (a platform where you can schedule out your social media posts ahead of time). You’ll also need a social media calendar so you can plan when and where a post needs to go out.

Social Media Calendar

Google Sheets (and the G Suite) is a popular favorite. Not only is it free, but you can use it to coordinate with your team. You can invite as many people as you like, and even work on the document live at the same time. Here is a copy of a social media calendar template, and these are some tips to help you develop your own calendar.

Social Media Scheduler

FREE Tools Every Social Media Manager Needs To Know — Social Media Scheduler
Image by Later.

There are a lot of social media schedulers out there, but not many offer free solutions. Here are a few platforms that do:

  • Later: Specializes in Instagram
  • Hootsuite: Manages most social networks
  • Buffer: If you’re looking to expand, buffer is a solution that is scalable

Keep Up With Social Analytics

FREE Tools Every Social Media Manager Needs To Know — Social Analytics
Image by bit.ly.

Bit.ly makes it easy to find the data of each social post. Not only does it shorten any URL, you can also track the number of clicks each bit.ly link gets in the dashboard.

Tip: Try downloading the bit.ly google extension to save you even more time.

Another option is Google Analytics. It can be complicated to use, but here’s a guide to help you get started. Another alternative is to pull the data from the social networks itself. But, that requires a manual process and might take some time.

A few other helpful resources are:


Content Creation Tools

Create Videos

FREE Tools Every Social Media Manager Needs To Know — Video Content
Image by Lumen5.

Lumen5 is a great tool for creating videos on the fly. You can create shareable social videos like the one above. The best part? If you don’t have any video assets, you can upload a picture and it will animate it for you. It’s also easy to use.

Find Articles

FREE Tools Every Social Media Manager Needs To Know — Find Articles
Image by Feedly.

A great way to find trending articles for your industry is through Feedly. Simply add a couple of interesting topics and publications. Then you’ll be able to share industry-related content on the fly.

Tip: Here are some IFTTT formulas to help.

Create Social Media Art

FREE Tools Every Social Media Manager Needs To Know — Create Social Media Art
Image by Shutterstock.

Creating social media art can be a hassle, especially if you don’t have a design background. Shutterstock editor offers ready-made templates. Simply drag, drop, and replace texts.

Top image via Billion Photos.


For more social media tips, try these articles: