Get the word out about your sale or promotion with a simple email header advertisement. Use it to connect with customers and push more clicks to your website.
Email is a proven way to connect with customers and drive them to your site. It might be one of the oldest marketing channels, but it still sees higher open rates and click through rates than social, making it the perfect medium for offers and promotions. When sending out email newsletters and promotions, it’s important to keep the design fresh and eye-catching – without being overwhelming. By tastefully applying text, color, and images to your email header, you can create stunning designs that stand out in a full inbox and attract customers to your site.
One of the first things you’ll need for any digital marketing project is images. Images are the best way to develop your brand and engage users. Get started with Shutterstock Bundles, professionally curated packs of 25 images available in wide variety of themes to fit your business.
In this tutorial, I’ll take you through the steps of designing an attractive email header for a sales promotion with Shutterstock Editor‘s versatile tools.
Step 1: Set Canvas Size
Start by opening up Shutterstock Editor and heading to the Preset Sizes (P) panel to select your canvas size. For this tutorial, I will select an Email Header at 600 x 300 pixels.
There are several dimensions to choose from, from smaller social media sizes to larger presentation sizes. You can easily customize your own dimensions by navigating to the Canvas Size tab on the right side of the program; just click the lock icon to unlock ratios and type your own dimensions into the width and height boxes.
Want to start with a template instead to help guide your design process? Click on the Templates (T) tab to bring up easily customizable email headers for every occasion.
Step 2: Attach Images
A successful marketing design needs an image that relates to the subject and resonates with the audience. Search through Shutterstock’s collection of images with the Search (S) tool or attach your own design with the My Content (M) tab. I am attaching this handbag pattern from the Fashion Bundle image pack to promote a spring sale on purses.
Select Replace Background to bring your image to the canvas. I dropped the Opacity to 10% to let the pattern subtly show through.
To add more interest to the ad, I’m also using an image of a shopper from the Retail Bundle image pack. I’ll place it on top of the background image.
Navigate to the Shape Crop tool above the Canvas Size panel to add a crop to your image; you can add a shape crop, like a circle, or just a basic crop to frame the image. Select the type of crop you want to apply and then hit Apply Crop to make changes. You can easily reset the crop by clicking Reset to revert back to the original image.
Step 3: Add Sale Information
Information about the sale you are promoting is essential when sharing with your audience; keep your text legible and large enough so your shoppers don’t miss any important details. Level-one type, like “flash sale,” should be read first; other details surrounding what the sale consists of should follow. Here are a few more text tips to keep in mind.
Head over to the Text (A) tab to bring headlines or subheadlines to the canvas. I used Cantata One as an eye-catching headline and Dancing Script to supplement the headline.
Step 4: Apply Colors
Color is an essential component to a successful design. The process of selecting hues may be overwhelming, so I have included 101 color combinations to inspire you and help you get started.
I was inspired by this color whirl image – it has a delicate yet fun vibe that matches the tone of my email header.
Within Shutterstock Editor, there are many ways to apply color to your shapes and text; for this tutorial, I’m going to use the hex codes from the color palette to input custom hues into my design.
Simply click on your text or shape elements and head over to the Fill Color panel to apply color. You can choose from a range of presets, select a custom hue from the histogram, or type in the six-digit hex codes. I chose a Berry (#BC5F6A) for the subheadline and a Dark Teal (#034B61) for my headline.
No email header is successful without a call to action, or CTA. This urges your shoppers to visit your site and check out your sale. Draw out a simple rectangle with the Shapes (H) tool to act as your CTA button.
I applied a Tiffany Blue (#19B3B1) to stand out against the background. Add text to your button with the Text (A) tab to insert a short phrase that encourages your audience to reveal the flash sale deal. Apply a light color to contrast a darker button color, and vice versa.
Step 5: Download and Share
That’s all, folks! Click the big red Download button, license any images you searched for, and save as a JPG at 72 DPI. You can also share directly to social media platforms with the Share button.
Looking to improve your marketing designs for your business? We’ve got you covered with these easy-to-follow tips and tutorials:
- Organize Design Elements with the Alignment Tool in Editor
- Create Stylish Visuals in a Pinch with Easy-to-Use Shape Masks
- How to Apply the Right Color Combinations to Your Marketing Designs
- Social Media Marketing Toolkit for Every Type of Business
- How to Design Pinnable Graphics That Increase Your Pinterest Traffic