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20 Creative and Contemporary Wine Label Designs

20 Creative and Contemporary Wine Label Designs

Explore the world of luxurious and innovative wine labels with these twenty unique (and irresistible) modern label designs.

With an innumerable range of bottles competing to seduce connoisseur-ing customers, packaging design for wine is continually improving and excelling. 

Here, discover our edit of twenty of the most creative and contemporary wine label and packaging designs, including exquisitely hand-illustrated labels, bold and beautiful sculptural packaging, and so much more.


Wine Packaging with Insta Appeal

Once the favored tipple of your distant auntie, wine has rediscovered its cool side by engaging with a younger, hipper audience.

To entice Millennial consumers, wine brands are releasing bottle designs that are truly Instagrammable, featuring on-trend gradients and retro typography.

1. Jaume Jordà by Studio Ingrid Picanyol

The creatives at Barcelona-based Studio Ingrid Picanyol designed a youth-focused brand identity for Jaume Jordà.

Tasked with creating a brand identity for a range of affordable wines targeted at a 20-something audience, the result is one of the prettiest wine labels we’ve seen in a long time.

Blurred images of conceptual “friends” are enhanced with bright color palettes and an ultra-minimal logo

Four different genres of wine bottles with colorful labels on gray background
Four different genres of wine bottles with colorful labels on cement background
Brand identity for Jaume Jordà by Studio Ingrid Picanyol.

2. Vineoh! by Design Ranch

In line with the mailbox order trend for the Instagram generation, Design Ranch put together this retro-infused brand identity for Vineoh!, a quarterly wine subscription box.

The female-focused packaging was intended to exude playful luxury, with a trend-led palette of pale pink, orange, and maroon, creating a contemporary 1970s vibe.

Clever wine packaging with two bottles wrapped on thin paper with one in pink and one in orange
Opened box with orange business card that says "Oh!" on the top
Brand identity for Vineoh! by Design Ranch.

3. Motif Fine Art Wine by EN GARDE

In line with a move towards maximalist design across the board, these ultra-colorful, patterned label designs for Motif wine by Austrian design agency EN GARDE are perfectly pitched for the short attention spans of Instagram browsers. 

Intended as six different wines from the Muster Gamlitz winery, each bottle features a different graphic pattern across the whole facing label—a high-impact result that would look as good online as on the shelf.

Black wine bottle with colorful abstract design on matching background
Black wine bottle with colorful abstract design on matching background
Six black wine bottles with colorful abstract designs on white background
Label designs by EN GARDE for Motif Fine Art Wine.

Illustrated Bottles That Pack a Punch

Beautifully illustrated labels turn these wine bottles into artistic masterpieces. Hand-drawn logos and graphics add an artisanal and unique touch to packaging, with designers looking to watercolors and linocut styles to bring a touch of tradition to their designs.

4. Agrohub Winery by BRID Studio

Inspired by the old farmhouses that often overlook vineyards in Georgia, from where the wines are sourced, Georgian agency BRID Studio created a thoughtful and elegant identity for Agrohub Winery. 

The illustrations are rendered in minimal, contemporary style, with geometric details, muted colors, and gritty gradients adding a 1930s feel. 

Clear white wine bottle with white label and graphic design of a elegant house
Six black wine bottles with colorful labels on moody dark background
Brand identity and packaging for Agrohub Winery by BRID Studio.

5. Kavaklidere by Hilal Topkaraoğlu

This beautiful, old-fashioned set of label designs for four different wines was conceived by Istanbul-based designer Hilal Topkaraoğlu.

Making use of simple line-drawn portraits and handwritten text, each label feels truly personalized and unique.

Four wine bottles in a row with labels depicting different handdrawn portraits
Closeup of the handdrawn wine labels front and back
Label design by Hilal Topkaraoğlu for Kavaklidere.

6. Nest of Vipers by CranioDsgn

Spanish artist and illustrator CranioDsgn created this gorgeously illustrated set of labels for the Trinchero Family Estates winery in the Napa Valley.

With each type of wine distinguished by a simple color change, each bottle makes the most of the graphic beauty of each snake illustration.

Three different colored vipers each appearing on a wine bottle
Three black wine bottles each with a different colored viper design
Label design for Nest of Vipers, a range of wine produced by the Trinchero Family Estates winery, by CranioDsgn.

7. Welly by CF Napa Brand Design

The most minimalistic of all the wine labels featured here, this evocative and mysterious label design for Welly Wine by Lail Vineyards is intended to “emote the playful feeling of a rainy day.”

An effective lesson in the power of restrained design, this design by CF Napa Brand Design is quietly luxurious.

Black wine bottle with white label and ink blot graphic in the shape of a person
Label design by CF Napa Brand Design for Welly by Lail Vineyards.

Luxurious Labels to Swoon Over

To win over particularly discerning customers, wineries often turn to the hallmarks of luxury design when packaging their premium wines.

Seductive metallics and tasteful texture, these labels ooze sophistication and aspiration.

8. Oro do Sil by Barbara Gonzalez, Lucía Eirea, and Lina Yucumá

For this collaborative project by Barbara Gonzalez, Lucía Eirea, and Lina Yucumá, of the ELISAVA School of Design and Engineering in Barcelona, the team of designers looked to gold foil to bring an ultra-luxurious edge to their label design for Oro do Sil wine (meaning  “gold of the Sil,” referring to the river that flows though Galicia in the Northeast of Spain).

By applying the foiling design haphazardly, the result mimics the look of traditional gilding. An extra artistic flourish is in allowing the foil to “spill” past the edges of the label, giving the design an artisanal, hand-crafted look.

Clear white wine bottle with gold label
Closeup of gold textured label and blue text on white wine bottle
Label design by Barbara Gonzalez, Lucía Eirea, and Lina Yucumá for Oro do Sil.

9. 30th Century Opera by Creative Carbon Studio

Creative Carbon Studio took an Art Deco-meets-futuristic approach when tasked with designing a label for this high-end Napa Valley wine, 30th Century Opera. 

The metallic foiling on the central logo and geometric detailing on the label, which was created using Adobe Illustrator, are matched by the ornate style of the bespoke bottle, which was designed using 3D software, Foundry MODO.

Closeup of circular graphic design on wine bottle label
Three blue wine bottles with rose-colored labels on dark background
Brand identity and label design for 30th Century Opera wine by Creative Carbon Studio.

10. Zweigelt – Blauer Portugieser Rotwein by Explicit Design Studio

Budapest-based agency Explicit successfully combines old-world elements with contemporary style in the wine label designs for this traditional Blue Port or Oporto wine (a drink known abroad as Portugieser or Blauer Portugieser). 

The wavy die-cut edges match the distorted, blurry oil painting design. Large-scale serif typography completes the old-meets-new style. 

Closeup of a shiny dark wine bottle with a painting of a woman on the label against a wood pedestal
Man holding a black wine bottle with gray label and text
Wine label designs by Explicit Design Studio for Zweigelt – Blauer Portugieser Rotwein.

Larger Than Life Label Designs

Wine labels don’t have to be two-dimensional. These designs explore the concept of a wine label in a more sculptural form, with collage effects and quirky 3D packaging aiming to catch the eye. 

11. Figula Mihály Winery by Cecília Pletser

To achieve the intricate packaging of this wine bottle, designer Cecília Pletser cut a semi-circular pattern out of a range of different labels, varying the layering to create a collage-like effect

It’s arguably not the most efficient and budget-friendly wine label around, but certainly one that stands out effectively on a crowded shelf.

Showing the process of handcrafting the wine label
Closeup of the textured white wine label
Black wine bottles with white labels that say "dulo"
Wine label design by Cecília Pletser for Figula Mihály Winery.

12. Fish Club Wine by Backbone Branding

Quirky and witty, Backbone Branding created these fish-themed packaging designs specially for the house wine offered by a seafood restaurant. 

Each type of wine—red, rose, and white—features a particular fish that matches well with the particular blend.

The designers used a special printing technique to mimic the look of fish scales on mirror-metallic papers. These are then hand-wrapped over the bottle and twisted gently to create the fish tail at the top.  

Black wine bottle with fish themed label and paper wrap making the bottle shaped like a fish
Black wine bottle with fish themed label and paper wrap making the bottle shaped like a fish
Packaging design for Fish Club Wine by Backbone Branding.

13. Cuttings Package by Anna Gruszkowska

Cleverly executed Photoshop techniques can achieve a 3D effect on packaging without the need for physical 3D elements. 

In this example, designer Anna Gruszkowska used shadows and highlights to mimic a layered, 3D collage style in her wine label design for Cuttings Package.

Black wine bottle with abstract paper art label
Brand identity and packaging design by Anna Gruszkowska for Cuttings Package.

Interactive Label Designs

What if you had more incentive to buy a bottle than to simply drink the wine inside? These designers have really pushed the boat out with these interactive packaging designs.

Game-inspired designs transform a bottle into an interactive keepsake for the owner to treasure. 

14. “Point After Point” by Brandon Oltman

These limited edition wine bottles were created by designer Brandon Oltman for Cargill’s Empyreal 75, an all-natural, highly digestible protein concentrate for dog and cat diets.

Connecting the idea of red wine to pets was certainly a challenge. But the designer created a fun and memorable concept by attaching a white pencil to each bottle and inviting the consumer to connect the dots on the label design, creating a complete cat or dog silhouette, as a result.

Black wine bottle with connect the dots game on label with cat and dog options
Black wine bottle with connect the dots game on label with cat and dog options
“Point After Point” wine bottle designs by Brandon Oltman.

15. TA TE TI by Estudio Iuvaro

This quirky and stylish label design by Argentinian creatives Estudio Iuvaro expands on the idea of togetherness and party games. 

Created as a limited-edition design to celebrate the studio’s anniversary, the 3D tic-tack-toe design is simple and effective as a graphic statement.

The metallic game pieces add an irresistible tactile element to the label.

TA TE TI wine bottle label with tic tac toe design on black bottle
TA TE TI wine bottle label with tic tac toe design on black bottle
Packaging design for TA TE TI special edition wine by Estudio Iuvaro.

Modernized Wine Label Designs

These days, with chilled wine now showing up with to-go cups and chilled can options, the marketing sky’s the limit.

Don’t back away from natural evolution. Instead, use it to your advantage.

16. Paper Boy by Truett-Hurst Inc.

Every digital design once began on paper, yes? Wine-not translate this design literally by, well, keeping the paper?

This wine label design was a first for the U.S. and has supported the eco-friendly, on-the-go demographic with recycled paper wrapping.

For a company that sold a quarter million bottles in 60 days, it’s safe to conclude wine labels do matter.

Paper Boy Winery design with three paper-wrapped bottles against newspaper background
Paper-wrapped wine designs by Paper Boy Winery. Image via the drinks business.

17. Helvetica Wine by Max Miedinger and Edouard Hoffmann

Ah, finally! A wine that brings font personalities to life. Ultimately, quality wine is reflected in the experience it provides. And, no, that doesn’t just mean inebriation. While all wines do that, we’re looking for more tangible ways to differentiate one from another.

Beyond dry, sweet, floral, or warm, what’s the personality? If this wine was a friend, how would it behave? More-so, how does this wine make you feel when you drink it?

All of these questions should be answerable within a couple sips. Deeming Helvetica the “king of fonts” (and we’d agree), this wine label offers a classy experience inside and out.

Helvetica wine label front and back is black with white text and a red + graphic against gray background
Dominate your wine label with one or two solid colors and a third accent, like this one. Image via DesignTAXI.

18. Vino by Stefano Borella

The easiest way to design a unique wine label? Hire an illustrator or designer to illuminate the experience of drinking it.

While the previous wine uses pre-designed fonts to play on personality, this one uses hand-drawn design to create a personality.

Black wine bottles with white illustrated trippy graphic and red slick letters
What is black, white, and red all over? This wine label design by Stefano Borella.

While people discourage judging books by their covers, everyone does anyway. And, for good reason! With 65% of the population being visual learners, first-impressions might be someone’s only impression.

Same goes for wine. Nuanced drawings like this one prompt intrigue, mystery, complexity, and interest. Make it count!

19. Inspired Wine by Gregoriodesign

Imitation is the sincerest form of flattery, yes? If you’re an artist who’s inspired by other artists, why not use your muse in a wine design label? Similar concept to the above examples, you want some idea to anchor your influence.

That way, others who resonate with the work of Jackson Pollack, Picasso, and the like, have some sense of what lives inside these bottles.

Creating a positive experience for consumers is the tell-tale sign of success. Making people ask themselves, How does this pinot imitate Andy Warhol? is exactly the mission of this wine label concept.

Five black bottles with varying white labels of inspired artists' work
Make your design inspiration apparent in your wine label designs—and be sure to give credit where credit’s due! Image via Packaging of the World.

Tip: If you dig the Andy Warhol effect, Shutterstock’s online editing tool, Create, has exactly that look. To find it, open up your canvas and select Effects > Warhol to emphasize any design concept in this iconic way.

20. Manolis by Tartcomvin

Modern wines have gotten increasingly wild and wacky as societal trends change. Use hot, new topics to your advantage.

Why not sport a trippy neon with ominous typography? Let your brand concepts shift and change as society does. Malleability in design means you’ll be ever-relevant as times evolve.

Hot pink background with black wine bottles and neon pink and green lettering
If your design can say just enough without over or under-explaining, you’ve hit the sweet spot. Image via Behance.

Notice how the cab has neon pink letters, whereas the sauv blanc has neon green. Play with shades of the original red and white for a modernized and fresh take.

In Create, simply click the Change color button inside the tool to peruse your hex-code heaven. Then, once you land on your preferred red and white (or green, in this case), you can use the Eyedropper tool to match other design elements with those colors.

In other words, instead of having to search for that same hex code over and over again, simply click on the layer you want to match, click the Eyedropper tool in the Change color panel, then drag it over the selected layer.

Watch instant magic occur. Done!


Use Create to Craft Your Own Wine Label

The standard wine label size you’ll need is 3.5″ x 4″, or 1050 x 1200 px. To find it in Create, simply click File > Create new > Blank Canvas.

In the Create custom toolbar, type in these specs and click Make it!

Blank canvas options in Create with red arrow pointing to Create custom toolbar

If you need a different size for extra-large bottles, simply use a different blank canvas from the Print Sizes section or type in those specs to the Create custom toolbar.

From here, some quick customization steps:

  1. Select a background color, gradient, image, or texture from the Change color, Images, or Textures tabs. Whichever you choose, adjust intensity and click to apply.
  2. Add effects and text. Adjust typography, spacing, and sizing accordingly.
  3. When you’re ready, click Download to select file format options: PNG, JPEG, or PDF. Download to desktop and get ready to print.
Screenshot of how to toggle on "Show bleed marks" before getting ready to print in Create editor

If you need assistance printing, consider consulting a local print shop for bulk orders. And, to account for bleed marks, click the Settings (gear) icon on the bottle and toggle on “Show bleed marks.”

Otherwise, print the label as-is and get ready to sell!

Don’t be afraid to go bold with your design concept. Whatever your inspiration, make it known. Take one element to start from, then layer on the others.

Consider which of the following you want to be your focal point:

Another tip? You got it. If you don’t want to start from scratch with a blank canvas, use one of Create’s specially-designed templates. They don’t even have to be wine-related. Unless you have a particular vision in mind, customizable templates can save some time, or give you a place to start.

Simply click File > Create new > Templates and scroll or type in keywords like “logo,” “wine,” or “label” into the search bar. We’re stocked with circle logos with resizable canvas options.

Your two new best friends? Resize canvas (for all users) and Smart Resize (available to Pros). If you’re starting with a certain template, they may not meet the exact specs you need. Don’t sweat!

Click Canvas edits > Resize canvas to change to that standard 3.5″ x 4″ in size (1050 x 1200 px). If that doesn’t do it for you, Smart Resize is best for those needing to resize for multiple online outputs.

Even if you’re not looking to post to social, you can use this tool to customize your specs for a platform that has what you’re looking for.

Last, but not least! Your work is always auto-saved in our cloud storage for you to re-edit or update at any time. If you want to keep your original version, be sure to click File > Edit a copy so as not to override your work. Phew!

That’s it, wine-lovers! At the end of the day, you have wine inspo from this tutorial, plus more to come inside the Create tool.

Hop in, experiment, use your intuition, and done! Now get to it.


Cover image via Backbone Branding.

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