Digital coupons can drive engagement for your loyalty program. Use this simple guide to create free digital coupons for your emails and social media.

Simplicity is key to digital coupons. You want to provide a valuable reward for engagement, and make it easy to use. Customers love easy, and I’ll show you an easy way to take a simple message and turn it into a graphic. You’ll be able to use this graphic in all your current or future e-marketing materials.

Head over to Shutterstock Editor, and click the Get Started button. The simplest way to create an effective coupon is to use bold text on a solid colored background, with a dotted or dashed border. State your message clearly and make sure your CTA is easy to see and understand.

1. Make a Background

Delete the default image background, by selecting the image and hitting the Delete key. Change the size to 600 x 600 by going to the right, under Canvas Size, and clicking the lock icon between the Width and Height fields to unlock proportions. Enter 600 in both so you have a square.

How to Create Engaging Digital Coupons for Email and Social Media Marketing — Shutterstock Editor

Now click on dot under Background Color, beneath the Canvas Size section. Choose a bold color from the list, or choose a custom color from the histogram by clicking on Custom. You can enter a Hex code that matches your brand, or just choose a more precise color of your liking.

2. Make a Dashed Coupon Border

Hit H on your keyboard, or select Shapes from the menu on the left to bring up the shapes tool menu. Choose the square outline in the second group of shapes that are just outlines with no fills. Size it on the canvas to make a border, i.e. don’t make it go the edges.

On the right, click the drop-down under the Stroke menu. Change the solid line to a dotted one — I choose the middle line because the frequency of the dashes fits the thickness, or stroke, at 72 pt. size.

How to Create Engaging Digital Coupons for Email and Social Media Marketing — Make a Border

3. Add Text

Now you’ll add the offer copy. Hit A on your keyboard, or click on the Text tool in the left side menu to add fields of text for each message. We’ll start by making the offer big and bold, so choose Add Headline from the choices in the Text tool.

Type your offer, then adjust the size with the handles on the text box. Choose a font and change the color from the menu on the right.

How to Create Engaging Digital Coupons for Email and Social Media Marketing — Add Headline

Simply repeat the steps above for the remaining copy. Add a subhead for legal copy underneath. Stack it in the correct reading order and center it all. Make sure you’re filling the space but leaving enough room for hierarchy and message impact.

How to Create Engaging Digital Coupons for Email and Social Media Marketing — Add Your Copy

4. Make a CTA

Like above, choose a shape from the Shapes menu. It can be an outline or a solid color; here I’ll use a solid white box. Adjust for your layout by using the handles on the bounding box.

Then, add text such as a promo code or a call to action like “click here” or “see the sale.” This will direct to your website.

How to Create Engaging Digital Coupons for Email and Social Media Marketing — Include Your CTA

5. Download Your Coupon

After you’ve populated your image with the info and actions, save and download it for use.

Hit the red Download button at the top of the window. Save as a JPG at 300DPI. This way, your image at 600px square will be scalable. Should you need to use it at a larger size, it will have the resolution to go up in size without sacrificing image quality.

How to Create Engaging Digital Coupons for Email and Social Media Marketing — Download Finished Coupon

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