Badges add interest and emphasis to your marketing materials, calling attention to a special or a sale. Follow these steps to create a simple badge for your designs to promote upcoming campaigns.

Use Shutterstock Editor to create a quick graphic badge with a short, actionable message to place on your direct mailers or digital ads. A badge can illustrate a special offer – “Buy one get one free!”; create a sense of urgency – “Offer ends soon!”; demonstrate authority or credibility – “Voted Best in 2018”; and more. This guide shows you how to quickly create one of these badges to place on your marketing materials.

Step 1: Make a Badge Using Shapes

Go to Shutterstock Editor and click the “Get Started” button. Delete the background to start with a fresh canvas.

Hit “H” on your keyboard, or select the Shapes icon in the tools menu on the left. We’ll use a starburst/sun shape then double it to make it look more like a badge – just like a “good job” or “fantastic!” sticker on your homework.

Select the shape, then resize it to fit the canvas, and change the Fill color to gold. Select the shape, then copy and paste it to double up. Select the top shape and use the Align Vertical and Align Horizontal tools in the Alignment menu to center it in the middle of the other shape. Select and rotate the top shape so the teeth alternate and double in count. Make it the same color and it will look like one badge shape.

How to Create Eye-Catching Badges That Promote Specials and Sales – Make a Badge Using Shapes

Using the same Shapes menu, I added a solid circle as a background to our messaging. I changed the Fill color to a yellow-base red from the Color menu and aligned the shapes in the Alignment menu.

How to Create Eye-Catching Badges That Promote Specials and Sales – Badge Shape

Step 2: Create a Message

Use an attention-grabbing CTA, followed by a more detailed support message. If you’re advertising a sale or discount, try “Save,” followed by a limited time frame to communicate urgency. We’ll use some typography tips to jazz things up using the controls in the Font menu on the right.

For the headline, I used Abril Fatface at 700 pt. size. I centered the text with the Align Center function in the Font menu. Then I reduced the leading with the Line Height slider function.

How to Create Eye-Catching Badges That Promote Specials and Sales – Add Messaging

For the subhead I used Bevan at 150 pt. Then I added a solid rule from the Shapes menu to delineate and add balance to the messaging.

How to Create Eye-Catching Badges That Promote Specials and Sales – Add Subheadline

Step 3: Download and Use

Once we’ve populated the badge with our messaging, we can save it to use on our marketing collateral.

First, we need to set the background Opacity to 0%. It’s really important to do this – if you save it with the pre-set background, you’ll have a badge image with a white box behind it. We want just the badge shape so we can place it over other art.

Deselect everything by clicking off the artwork in the blank canvas. On the right side panel find Background Color. Slide the Opacity all the way to 0%.

How to Create Eye-Catching Badges That Promote Specials and Sales – Reduce Opacity

Hit the Download button on the top right of the page. Under File Format, choose PNG. Leave resolution at 300 DPI, then download your badge file. You’ll have a nice custom shape, with custom messaging, that fits right over your existing or new direct mail materials or email. You can even save this shape in Editor to use later on designs that you create within the application.

How to Create Eye-Catching Badges That Promote Specials and Sales – Final Badge

Learn how to make marketing materials in Editor with these easy-to-follow tutorials: