Whether you’re a travel vlogger, tutorial maestro, or short film director, using the right royalty free music can make or break your view count. Based on trends and recent successes, the specific shots and the overall personality you put into your video do not determine its success by themselves. One of the most crucial elements of your work is the music you use — choosing the right musical genre for the right video can make a world of difference.

Vlogging

Vlogging is hands down the most laborious and intricate video content you can create for YouTube right now. Frequency is important, as is the duration of the video (according to YouTube’s favoring algorithms, the longer the better).

One of the best examples of a vlogger who recognized what his audience wanted and ran with it is Casey Neistat. This former HBO showrunner has solidified his trademark sound and beat so much so that people refer to this style of video as a “Neistat-style vlog.” Aspiring vloggers everywhere between the ages of twelve and thirty emulates the same electro-jazzhop-esque soundtrack.

For a little context, above is one of Casey’s videos showcasing everything about his style, including its catchy, upbeat, lighthearted music. There are even videos and channels devoted to posting music inspired by and taken directly from Neistat’s channel with the sole purpose of putting the songs in the hands of the viewers.

How do you establish something like this for your own channel? The music has to work well with your images and editing style. Also, editing and mixing your audio levels is essential. Check out our dense selection of electro-pop wavy soundscapes here to start your brainstorming

Tutorials

An excellent way to put out video after video is to keep your camera and lighting setup ready to record. Luckily for us, instructional, on-camera tutorials are very popular. Whether you’re cooking, building something, gaming, teaching photography, or learning how to make videos, you can make a tutorial. The key to any engaging tutorial is to maintain the viewer’s full attention.

Usually, tutorials will feature one song as the intro and outro song — almost like opening credits to a television show. It’s a good way to establish tone and consistency with your audience. They know what they’re getting into and what to expect when the music starts playing. Usually something light and simple works best. It’s best not to score your intro with harsh or disruptive sound.

Travel

Travel videos rose in popularity a few years back, and they’re still a major source of traffic for blogs and Pinterest crowds. These types of videos are different in how they engage the viewer. Lending themselves more toward striking imagery than quick cuts and on-camera personalities, these videos usually feature music that is cinematic. Finding this kind of music doesn’t have to be grueling. Our music selection offers a wide range of tempos and moods.

At PremiumBeat, and in Shutterstock’s own library, you can find entire genres dedicated to finding the perfect “score.” Finding the right song, especially one that is both epic and cinematic can take a little while. Don’t be afraid to take your time; the right song can help your video go viral, so trust your gut — and your work.

Trailers

No matter the size of your project, editing the trailer or promo has one purpose: capture the audience’s attention. Finding the best bits that tell a story — while not giving anything away — is a nearly impossible job, but it can be done. The most successful trailers of the past few years have featured fast cuts, using as many shots as possible, and syncing with the beat of the soundtrack.

Because trailers are essentially advertisements, the song must appeal to your target demographic. Pay attention to popular trends, and take note of what people are listening to. You can see examples of this in the trailers for big-name projects like Stranger Things, Riverdale, or American Horror Story. Each story needs something to pique the interest of potential viewers.


For more insight into how to build your own personal YouTube channel, check out our past coverage:

Top image by Aueng Indy.