Events & Promotions

The History of Mall Santas in Marketing

The History of Mall Santas in Marketing

Gather ’round children: This is the story of how Jolly Old St. Nick invaded department stores across the country.

AI-Generated Faces: What Makes a Human a Human?

AI-Generated Faces: What Makes a Human a Human?

Machines can now generate portraits of people that are so…

How to Add Music to Enhance Your Slideshow Presentation

How to Add Music to Enhance Your Slideshow Presentation

Music adds energy to slideshows. We’ll show you how to add music to Google Slides for free, in order to better hold your audience’s attention.

2021's Wedding Design Guide for Photographers and Designers

2021’s Wedding Design Guide for Photographers and Designers

Watch for these wedding design trends in the coming year, and learn how creatives can respond and adapt to a rapidly changing wedding culture.

5 Tips on Preparing Your Holiday Marketing Campaigns

Add some pumpkin spice to your copy and holiday cheer…

Anti-Racism Resources for Creatives

Anti-Racism Resources for Creatives to Become Better Allies

A list of anti-racism and racial justice minded resources to help support the education of creatives and small businesses to become better allies for Black, Indigenous, and People of Color peers.

Keep, Change, or Toss? Evaluating Old-School Marketing Tactics for the Digital Age

From ancient civilizations to the “mad men” of the 1960s,…

Fyre Festival Lessons to Influence Your Next Viral Video

Fyre Festival Lessons to Influence Your Next Viral Video

The team behind the Fyre Music Festival produced viral video content that captured a ton of attention and drove purchase intent. But the experience fell well below expectations and, in the end, the campaign was a disaster. Here’s what your campaign can take away from Fyre Festival’s woes.

2019 Digital Marketing Trends Report – Cover

The Top 10 Digital Marketing Trends for 2019

Start planning for the year ahead with our 2019 digital marketing trends report. From the ever-evolving world of social media to new ideas about the customer journey, these are the top ten ideas to get behind.

2019 Video Marketing Trends Report – Cover

The Top Video Marketing Trends for 2019

Is 2019 the year you’ll double-down on video? Get pointers for the months ahead with these top 10 video marketing trends.

Effective Ways Small Businesses Can Find Media Coverage

Looking for ways to spread the word about your small business that doesn’t involve buying ad space? Media coverage could be the answer for your marketing strategy. Discover eight tips for creating a pitch that local and major publications can’t overlook.

How Digital Coupons Can Supercharge Your Marketing Strategy

Looking to build local awareness of your business and bring new customers into your store? Discover how to reinvent the coupon to boost your online marketing strategy.