With only days to go before the third-season premiere of Game of Thrones, we’re having a hard time staying out of a medieval mindset. And since we quickly realized that trying to quell our excitement over the return of all our heroes (and villains) from the Seven Kingdoms is an exercise in futility, we came up with a different plan to keep our heads in the present day.

In the show, based on George R.R. Martin’s A Song of Fire and Ice novels, the landscape is dominated by a struggle for power among the Great Houses of Westeros — clans that hold sway through various parts of the region, but clash with each other in constant games of intrigue and war. Which is all well and good for the Iron Age, but what if the families that rule these houses were around in the present day, running modern corporations instead of prepping for battle?

We’ve re-envisioned six of the prime players, from the Targaryens to the Starks, as 21st-century companies more concerned with competing for market share than ultimate rule. Check them all out, then see which Shutterstock assets were used to bring these contemporary concepts to life. (Note: Minor spoilers follow for those who aren’t fully caught up on the previous season.)

Air Targaryen

The Targaryens may be down and out (literally) heading into Season 3, but if there’s one thing Daenerys really has going for her, it’s those dragons. The family uses the dragon as its symbol, and it seems like it won’t be long before it’s casting its shadow across the land again (especially if you’ve been keeping track of the ads for the new season). In today’s world, it’s only natural that the Targaryens would run a sleek, successful airline, capable of shutting out the competition to own the sky.

Lannister Investment Group

The Lannisters have clearly never lacked for wealth, which is the main reason they can always “pay their debts.” Of course, it helps when your family home is built on top of a gold mine. Place them in modern times, and it’s obvious that Tywin and his brood would be lording it over Wall Street, using finance to pull strings in much the same way they’ve always done. Whether you could actually trust them with your money is a different story.

Baratheon Security

The Baratheons may be divided among themselves, but one thing all of their camps hold in common is their skill in battle. If you’re looking for a personal guard, you could do a lot worse than this clan, which is why we’ve set them up in 2013 as a security company. From burglar alarms and CCTV to armored trucks and private security, Baratheon is the name to trust when you’ve got something — or someone — in need of protection.

Stark Outfitters

The Starks know cold weather. They make their home in Winterfell (or at least they did until last season), and they’re no strangers to the tagline, “Winter Is Coming.” So when it’s time for you to face the elements, you’ll want to turn to Stark Outfitters, the outdoor-gear professionals who can equip you with everything you need to survive your next dog-sledding expedition — or ill-advised trip beyond the Wall.

Greyjoy Cruises

The Greyjoys have a history of piracy, but these days, that’s not a profession that will get you far. Instead, the clan that worships the Drowned God can put all its island-dwelling and maritime experience to use guiding you through icy waters. As befits their name, these excursions are no sun-worshiping, beach-bound holidays. Aimed toward the modern adventurer, Greyjoy Cruises embrace life at sea and all its accompanying excitement.

Arryn Communications

Residing in the lofty confines of the Eyrie, House Arryn places itself both literally and figuratively above its compatriots. While its distance and seclusion makes it difficult to reach in Westeros, that same vantage point primes Arryn perfectly as a communications hub. Routing signals across the globe through its towers, satellites, and servers, Arryn’s contemporary incarnation is able to maintain its claim to power while retaining a detached, ethereal front.

– Design by Mondayne

Updates: Following the events of the “Red Wedding,” we added another new company to our portfolio.

Click here to meet the meticulous event planners at Frey Celebrations!

And leading into Season 4, we put the spotlight on a house that’s ready for its close-up: the Tyrells.

Get your best new-season look with a beauty regime from Tyrell Cosmetics.

For Season 5, we created TV commercials for some of our favorite Game of Brands businesses, as well as introducing Martell Promotions and the full lineup for their Sunspear Festival.


Don’t miss your chance to see bands including Better Khal Drogo, Hodor and the Hodors, and Where Are My Dragons?!


Check out our Game of Thrones Lightbox to see all the Shutterstock images used to create these brands »

What do you think? Do these modern brands hit the mark on the essence of the Great Houses? If not, how do you see them in contemporary times? Let us know in the comments below!

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