As with all forms of art, our preference for images tends to be highly subjective, with personal tastes differing from one person to the next. Having said that, science would suggest that there are certain categories of images that are more likely to elicit strong emotional responses than others.
To explore the point, we to put together a collection based entirely around these psychological theories, with each category aimed at evoking positive emotional responses in the viewer. In addition to brightening your day, we hope that these theories – and corresponding images – provide inspiration for approaching your next design project or campaign.
From the moment we’re born, we’re hard-wired to focus our attention on human faces. In a classic study by Robert Franz, newborn babies spent twice as long looking at an image of a human face as they did at an image of a bulls-eye. From an evolutionary perspective, this makes perfect sense; babies will be at an advantage if they can both recognize and bond with the face that provides them with all their basic needs.