Video content is slowly but surely taking over the Internet, with a rapid increase in mobile video viewing leading the way. But if you’re producing video yourself, this doesn’t mean your publishing has to begin and end with YouTube or Vimeo.
The major platforms certainly have their benefits, but with 100 hours of video being added to YouTube every minute, it’s easy for your content to get lost in the shuffle. There are a number of other video hosts that offer tons of user-friendly options and a less-crowded platform. Here are three of our favorites.
Do you enjoy simplicity? Check out this straightforward site for uploading, customizing, and analyzing traffic on your videos. Wistia cares about its users, offering a series of videos covering every feature of the system. It’s also not a video sharing site — videos are instead shared when and where you specify, meaning you can add them to your website “on your own terms.” Plans range from free (3 videos, 5 GB bandwidth) to $300 (unlimited videos, 1 TB bandwidth).
This platform is awesomely different and perfect for marketing your brand. Customization options include your player and thumbnail, but Vidyard takes it a step further and offers the opportunity to A/B test those thumbnails, as well as adding calls to action to drive traffic back to your site. The platform even works with Hootsuite so you can track your videos’ performance on social media. While Vidyard isn’t free, it does offer a 14-day trial.
With customers like Best Buy, Harvard, and HBO, you’ll be in good company when you partner with Kaltura. While the site boasts a slew of impressive awards, it’s prouder to be the world’s first open-source online video platform. This means you can say “yes” to freedom and control of your videos and “no” to proprietary, closed code systems. Plus, you get to choose the deployment right for you: SaaS, On Prem, or the Cloud. A free trial is available here.
Have you tried any of these services yourself? Share your thoughts in the comments!