Explore our favorite snapshots of Shutterstock’s 2020 Creative Trends on runways, red carpets, and stages around the world.

Every year we analyze creative trends that inspire us visually. For 2020, some of the Creative Trends we loved include flowers in full bloom, minimalist black, and CBD on the rise. But what gets our team really excited? When our Editorial contributors capture images of celebrities, red carpets, fashion weeks, and events and spot creative trends in the wild

Not just creative trends, but also colors that are gaining popularity. Our Color Trends predicted colors like Lush Lava, Aqua Menthe, and Phantom Blue on the rise. Pantone announced classic blue for Color of the Year 2020. So we love when we see people rocking these colorful hues.

2020's Creative Trends in the Wild: Editorial Images We Love — Lush Lave Street Style
Zawe Ashton expressing her love of Lush Lava with her street style. Image via Saira MacLeod/Shutterstock.

Editorial Photographers Capturing 2020 Trending Images

We work with Editorial contributors around the world to cover global events, red carpet, street style, the royal family, and more. Those contributors are on the ground hunting the latest and greatest street style, and some have access to shoot the most coveted sports and entertainment events. If you’ve been curious about becoming a Shutterstock Editorial contributor, click here to find out more.

Shot by talented photographers around the globe, we’ve outlined some of our favorite images contributors uploaded to Shutterstock that match some of the trending themes for this year. Get inspired by these in-the-moment, incredible moments captured on cameras around the world.


Trend #1: Full Bloom (2020 Creative Trend)

We’re turning up the volume on florals. 2020’s Full Bloom trend features modern Instagram-ready flower backdrops, high fashion inspiration, and influence from art and pop culture. Creatives are using flowers in photography more than ever, experimenting with repetition and color to create impactful designs and visuals. For more on this playful trend, read the trend report on full bloom here and get inspired by these visuals of full bloom in the wild.

2020's Creative Trends in the Wild: Editorial Images We Love — Billy Porter at the Richard Quinn Show
Billy Porter at the Richard Quinn Show in front of a wall of floral. Image via James Veysey/Shutterstock.
2020's Creative Trends in the Wild: Editorial Images We Love —  Bold Florals at the Richard Quinn Show
A model at Richard Quinn’s floral fashion show in London. Image via Will Oliver/EPA-EFE/Shutterstock.
2020's Creative Trends in the Wild: Editorial Images We Love — Natalie Hemby and Yola
The ethereal music of Natalie Hemby and Yola in Nashville. Image via EMG/Shutterstock.

Trend #2: Phantom Blue (2020 Color Trend)

We’re all about deep indigo-navy hues for 2020, which is why we love Phantom Blue. Similar to Pantone’s Color of the Year, Classic Blue, the color illustrates a dark and dramatic sky just before nightfall hits. The color embodies sophistication and stability, and we love seeing this color spotted on the Royals and beyond. Here are some of our favorite images our photographers captured in 2020 that encapsulate this color trend. To get inspired by more Phantom Blue imagery, click here for the full trend report.

2020's Creative Trends in the Wild: Editorial Images We Love — Patrick Starr in Phantom Blue
The stunning Patrick Starrr representing blue hues. Image via MediaPunch/Shutterstock.
2020's Creative Trends in the Wild: Editorial Images We Love — Hailee Steinfeld in Blue
The gorgeous Hailee Steinfeld in deep blue at the Brit Awards in 2020. Image via David Fisher/Shutterstock.

Trend #3: Lush Lava (2020 Color Trend)

Not quite orange, but not quite red. We’re all about this in-between sunset hue. Combining the intense boldness of red with the energy and warmth of orange, spotting Lush Lava in the wild is one of our favorite pastimes. This color pops against any carpet or backdrop. Sere are some of the most striking times we’ve spotted Lush Lava in the wild. For more on this color trend, click here.

2020's Creative Trends in the Wild: Editorial Images We Love — Lush Lava at Fashion Week
A woman in a lava-hued puffer during New York Fashion Week wearing a surgical mask. Image via Peter Foley/ EPA-EFE/Shutterstock.
2020's Creative Trends in the Wild: Editorial Images We Love — Imaan Hammam and Drake
A perfect pair. Imaan Hammam and Drake during New York Fashion Week. Image via Swan Gallet/ WWD/Shutterstock.
2020's Creative Trends in the Wild: Editorial Images We Love — Backstage at Paris Fashion Week
Backstage at Balmain during Paris Fashion Week. Image via WWD/Shutterstock.

Trend #4: Roaring 2020s (2020 Creative Trend)

Oh, we are all about art deco in 2020. Bring back the gold, the glitter, the flapper, and the feathers, having fun with fashion is back. The Roaring 2020s is one of this year’s major Creative Trends, and it’s never been a better time to glam up your wardrobe and imagery with gold speckles and glamor. Here are some of our favorite moments we’ve spotted with some jazz flair. For more on this trend, check out the full report here.

2020's Creative Trends in the Wild: Editorial Images We Love — Suki Waterhouse and Keira Knightly
A sparkling duo. Suki Waterhouse and Keira Knightley lighting up the town. Image by Richard Young/Shutterstock.
2020's Creative Trends in the Wild: Editorial Images We Love — Rachel Zoe
Rachel Zoe representing her love of vintage and sparkles. Image by Chelsea Lauren/ Rachel Zoe/Shutterstock.
2020's Creative Trends in the Wild: Editorial Images We Love — Dita Von Teese
The mythical Dita Von Teese captured in glamorous glory. Image via Stewart Cook/Shutterstock.

We hope these images help inspire you to jazz up your photos with some of 2020’s biggest Creative Trends and brightest Color Trends.


Cover image of Coco Rocha by Swan Gallett/WWD/Shutterstock.

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