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In Tough Economy, New Survey Shows Design Professionals Use More Stock Photography to Cut Costs
Over 40 percent say they are using more stock photos this year compared to last year, according the survey by International Communications Research, sponsored by Shutterstock
New York, June 9, 2009 –
In an economic climate where graphic designers are often asked to produce more with fewer resources, a new survey by International Communications Research (ICR) shows that over 40 percent of designers are using more stock photography to lower costs in 2009 compared to last year.
Designers today have responded to the economic downturn in a myriad of ways, according to Ami Brophy, CEO of The Art Directors Club in New York, a top organization for art directors and designers in the U.S.
“Increasingly, designers report taking on more concurrent projects while expanding their organizational and project management skills with greater awareness for the bottom line,” Brophy said.
The ICR survey showed that many designers found using stock photos an effective way to save money in the face of greater economic pressure. Further, when considering stock photo vendors, most looked for the best deal due to tighter budgets.
Shutterstock, the world’s largest subscription-based online stock image agency, ranked highly in many key areas. Approximately 60 percent rated Shutterstock highly for quality and selection of images, and three-fourths said they are likely to use Shutterstock in the future.
“It has always been our goal to provide the best images at the best value,” said Jon Oringer, founder and CEO of Shutterstock. “The advertising and design community can rely on us for their image needs to maintain the high level of design their clients expect.”
Adam Riggs, Shutterstock president and CFO, points out that Shutterstock’s image library continues to grow despite the economic downturn, adding an average of 70,000 images per week.
“Thanks to Shutterstock’s extensive library of over 7 million premium images, our subscribers always know that they’ll be able to find the perfect photo, vector or illustration for their creative projects,” Riggs said.
Key Survey Statistics at a Glance:
International Communications Research (ICR) surveyed 300 professionals (120 Art Directors and 180 Graphic Designers) by using a targeted web panel of 300 respondents. In order to qualify for the survey, respondents had to be employed either part or full-time in the United States and be at least aware of stock photography. Awareness of stock photography was 93% and the survey ran 10 minutes on average.
Because this is a sample, and not an actual population, an associated margin of error applies. At the 95% confidence level, the margin of error for the total sample of 300 is +/-5.7 percentage points.
Shutterstock, Inc. (NYSE: SSTK), is a leading global provider of high-quality licensed photographs, vectors, illustrations and videos to businesses, marketing agencies and media organizations around the world. Working with its growing community of over 40,000 contributors, Shutterstock adds tens of thousands of images each week, and currently has more than 30 million images available.
Headquartered in New York City, with offices in Berlin, Chicago, London, and San Francisco, Shutterstock has customers in more than 150 countries. The company also owns Bigstock, a value-oriented stock media agency; Offset, a high-end image collection; and Skillfeed, an online marketplace for learning.