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Shutterstock on the Red Carpet™
New Program Helps Photographers Gain Access to Red Carpet Events
Leading Stock Photography Agency to Help Procure Press Passes for its Network of 60,000+ Contributing Photographers New York, New York—June 5, 2007—
No more velvet ropes—at least not for Shutterstock® photographers. Shutterstock®, the world's largest subscription-based stock photo agency,
today announced the debut of a new program: Shutterstock on the Red Carpet (www.shutterstock.com). Working directly with its submitting
photographers—a global network that exceeds 60,000—the company will work to facilitate the acquisition of coveted press passes, whether
at film premieres, award shows, concerts or political rallies. While taking steps to secure preferred access for its photographers,
Shutterstock will expand its library of celebrity images, a popular category among buyers. Shutterstock on the Red Carpet is the first such
program to launch in the stock photography industry and represents an unprecedented level of support by an agency for its photographers.
Shutterstock is already a go-to source for the creative community: with a photo library numbering almost two million premium images, it has photographs and vectors in categories ranging from people and animals/wildlife to business and science. With Shutterstock on the Red Carpet, the company is positioning itself to be a leading resource for the entertainment/celebrity sector as well. As for photographers, the benefits are obvious: they will be positioned to take photographs that are almost guaranteed to sell well on the site. "At Shutterstock we are very aware that our success is tied to the caliber of our photo library, and for that we are indebted to our photographers," said Jon Oringer, Founder and CEO of Shutterstock. "If there's something we can do to help them get the best, most desirable photographs, we're going to do it. Shutterstock on the Red Carpet came from that kind of thinking—and we wish our photographers well on the red carpet!" Shutterstock on the Red Carpet™: How it Works
Photographers work directly with a Shutterstock customer service representative to expedite the press pass application process—these
representatives are available via email at presspass@shutterstock.com. Each event requires different information to issue a press pass, so
Shutterstock asks that photographers be as specific as possible about their needs. There is a form online at http://submit.shutterstock.com/redcarpet.pdf;
photographers must fill out one per event and a Shutterstock Support staffer will respond within 24 hours. In return for enlisting Shutterstock's
press pass acquisition services and increasing their potential earnings by taking photos in a much-downloaded category, photographers must agree to
sell resulting images exclusively at Shutterstock. (Note: these photos must meet the same standards of quality to be added to the site as would any
other submission).
Founded in 2003, Shutterstock is one of the fastest growing suppliers of royalty-free stock photography in the industry and it is the largest
subscription-based agency in the world. Its outstanding collection of premium images combined with a user-friendly subscription model has made
Shutterstock a trusted resource for an expanding global customer base that includes the graphic design community, advertising agencies, publishing
companies, and countless entrepreneurs. Shutterstock was the first of its competitors to branch in to stock video with Shutterstock Footage
(footage.shutterstock.com). For more information, visit www.shutterstock.com.
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