Zen and the Art of Creative File Management

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This post comes via WebDAM, a Shutterstock company. Revolutionizing the way companies manage and share digital media, WebDAM provides marketing and creative teams with online tools for managing, sharing, searching, retrieving, and distributing creative collateral in the cloud.

In today’s world, creatives are making and managing more digital files than ever. Our plates are always full, as we juggle multiple projects, deadlines, teams, and clients. We’ve been trained to create amazing designs and deliver results with unique and engaging visual elements, not to manually manage hundreds of files. But creative life can become chaotic and frustrating if all our stuff is in constant disarray.

Imagine a peaceful world where everything we need is effortlessly organized and always available at our fingertips. Picture your team always using only the most current, approved versions of files. Everyone can access files immediately, so no one becomes a bottleneck. In this perfect world, you never have to reproduce designs or repurchase images lost in the abyss of your hard drive.

Image by PHOTOCREO/Michal Bednarek
Image by PHOTOCREO/Michal Bednarek

This may sound too good to be true. But with the right mindset and technology in place, creative-file nirvana is easier to attain than you might think. Read on for the best mantras to start your journey to creative file zen.

In the midst of chaos, there is also opportunity. – Sun Tzu

In the midst of your creative file chaos, there’s great opportunity for growth and empowerment. Visualize the ideal scenario that would make your professional life easier. With that picture in mind, technology will put you on the path to enlightenment.

Today’s most zen-minded creatives have harnessed the organic, easy-to-use experience of digital-asset management software, like WebDAM and others. This lets us tailor our file management to our specific needs. The most enlightened creatives also rely on the cloud for an organic, intuitive file-management experience. Centralized, cloud-based, digital asset management means you’ll never waste time hunting through countless folders for your stuff.

There are only two mistakes one can make along the road to truth: not going all the way, and not starting. –The Buddha

Enterprises today are thinking on a global scale, and that means creative and marketing teams are, as well. The only way to stand out in this competitive marketing environment is to go above and beyond geographic and time constraints. With teams working all over the world from airports, coffee shops, hotels, and other locations, creative collaboration shouldn’t be constrained by where you are.

Image by Damiano Poli
Image by Damiano Poli

Digital-asset management in the cloud ensures all our team members can get the files they need, no matter where they are. Instantly accessing files from any device, whether it’s a computer, smartphone, or tablet, removes limits to how productive and successful your team can be around the clock.

Whatever words we utter should be chosen with care — for people will hear them and be influenced by them, for good or ill. – The Buddha

As creatives, we’re much more than just designers and marketers. We also serve as our organization’s brand ambassadors to the whole world. Our designs deliver our brand’s messages to audiences through many channels — social media, ad campaigns, print products, sales presentations — and to make the best impression, consistency across platforms is a must.

This means knowing exactly how an asset can be used, if and when it expires, image license details, and other factors that will help you stick to brand guidelines. When you deliver consistently excellent designs and messages, you reinforce your brand as trustworthy and influential to your audience.

Image by  Vadim Petrakov
Image by  Vadim Petrakov

Chaos is inherent in all compounded things. Strive on with diligence. – The Buddha

Rest assured that you’re not the only creative struggling to achieve creative file-management nirvana. We all face different challenges in this department, but we all also share the same vision of the ideal file management zen — effortless findability, an organic, intuitive experience, and free time to focus on what we do best: design creative, beautiful, and engaging projects. With that vision in mind, powerful technology like digital-asset management platforms will help your team achieve creative zen.

To learn more about WebDAM and how it can help you and your team, visit www.webdam.com.

Top image: Zen stone with butterfly by Olga Lyubkina

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