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Using Images for Good: The Alzheimer's Association

We always love to see creative uses of our images, and we love it even more when they're being used for a great cause. Here's a look at one such case.

Alzheimer’s and other forms of dementia can be a hard subject to talk about. For advocates who support individuals with Alzheimer’s and their care partners, it’s important to address it with hope and comfort — including with positive visuals.

One person who understands this well is Dan Lawler, the director of development for the Desert Southwest Chapter of the Alzheimer's Association. The chapter provides support to patients and their care partners in Arizona and Southern Nevada, and produces webpages, brochures, posters, invitations, and other materials to promote its programs.

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The chapter has a small staff, which means Lawler does all the design work himself. To protect people’s privacy, he avoids using photos taken at local programs, making Shutterstock a big help in communications. As he says, “We utilize Shutterstock to convey benefits, and to illustrate hope and the quality of life that can be accessed through getting our services.”

For example, the chapter uses Shutterstock images in a materials promoting educational programs and conferences that offer skill-building workshops to people caring for loved ones coping with the illness.
                                     
“The Shutterstock imagery and our use of it help convey some of the hope and betterment of life that we can achieve through skill-building, planning, and treatments, which can really help people,” Lawler says.

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