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The Coolest Things We've Seen at SXSW 2014... So Far

The thing about SXSW is that you can't do everything. In fact, you can barely take in a fraction of what's on offer at the annual Interactive, Film, and Music conference. Between the hundreds of panels, official and unofficial parties and events, pop-up shops, screenings, performances, and surprises, trying to maintain even the loosest of agendas can be difficult. In a way, though, that's the beauty of it. The SXSW experience becomes as much about the things you're delighted to stumble upon as the ones you spent weeks anticipating.

This year's Interactive conference has already included appearances by everyone from Julian Assange (remotely) to Grumpy Cat, so regardless of your personal inclinations, it's easy to find your niche. Seth Myers and Jimmy Kimmel are both in town, Wes Anderson is presenting his latest film in person, and Edward Snowden is speaking today (also remotely, natch). Kevin Bacon discussed the history of "Six Degrees of Kevin Bacon" and its surprising, enduring impact. There was real-life Mario Karting and a virtual Game of Thrones experience. Even Shaq was seen wandering the trade-show floor.

But like we said, that's all barely scratching the surface. Check out some photos from our team in Austin below, and we'll get back out there to keep catching as much of what's going on as we can. SXSW Interactive continues through tomorrow (March 11), SXSW Film runs through Saturday (March 15), and SXSW Music runs from March 11-16.

The official tote bag for SXSW Interactive 2014.

The official tote bag for SXSW Interactive 2014.

People gather at the Austin Convention Center, the main hub of the festival.

People gather at the Austin Convention Center, the main hub of the festival.

Grumpy Cat was one of the attractions at the Mashable House, where people stood in lengthy lines for photos with the feline sensation.

Grumpy Cat was one of the attractions at the Mashable House, where people stood in lengthy lines for photos with the feline sensation.

HBO's presence included the traveling Game of Thrones exhibition, and even GoT branded pedicabs.

HBO's presence included the traveling Game of Thrones exhibition, and even GoT branded pedicabs.

This is way more intense than it looks. The Oculus-driven virtual reality simulation lets Game of Thrones fans scale the Wall in a multi-sensory experience that includes rumbling floors and blowing wind.

This is way more intense than it looks. The Oculus-driven virtual reality simulation lets Game of Thrones fans scale the Wall in a multi-sensory experience that includes rumbling floors and blowing wind.

Shapeways showed off its 3D tech by scanning attendees for their own mini 3D replicas.

Shapeways showed off its 3D tech by scanning attendees for their own mini 3D replicas.

Don't worry, no one's actually staying here. Not at the moment, at least.

Don't worry, no one's actually staying here. Not at the moment, at least.

The official tote bag for SXSW Film 2014.

The official tote bag for SXSW Film 2014.

Shutterstock presented Saturday's NY Tech Meetup: Austin, which included demos from Skillfeed and a health app we're really excited about called Kinsa.

Shutterstock presented Saturday's NY Tech Meetup: Austin, which included demos from Skillfeed and a health app we're really excited about called Kinsa.

Branded bike sharing provides another alternative to taxis and the ubiquitous Austin pedicabs.

Branded bike sharing provides another alternative to taxis and the ubiquitous Austin pedicabs.

You could put one of these pretty much anywhere in Downtown Austin right now, and it would stay accurate.

You could put one of these pretty much anywhere in Downtown Austin right now, and it would stay accurate.

If you're in Austin yourself, or if you were here over the weekend, share your own discoveries and tips from SXSW 2014 in the comments below!

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