Everyone from graphic designers to marketers to small business owners must consider the message they give off. Compelling advertisements or dynamic patterns are strongest when they leave the audience feeling something. Selecting the right color for your project can make all the difference. Research has shown that certain colors conjure up different emotions in us, and professionals should take notice. Here’s a look at the ways we’re affected by popular colors:

RED

Beautiful Red Rose | natuska

Not only does red remind us of intensity, but it also drives us to become more aggressive and forceful. People feel an increased level of energy when exposed to red images, and some shades will have them focused on other strong emotions: love. Red keeps things hot. Continue reading ‘Color Science: How Popular Colors Make Us Feel Different Emotions’ »