This list of strategies, all backed by research, will help you better connect with your inner creative and generate the ideas you need, when you need them.
Many factors contribute to the success of a company — leadership, strategy, a competitive advantage — but what about social psychology?
While optical illusions are fun to look at, they also reveal a great deal about how the brain interprets what we see. Here are some of the most famous illusions and the science behind why they occur.
Teams afflicted with a group mentality may appear to operate well, but when the opinion of each member isn’t fully utilized, their potential is actually impaired.
What does the selfie phenomenon tell us about ourselves? Whether you love them or loathe them, the selfie offers some fascinating insights into human psychology.
We took five psychology theories and examined how they paved the way for modern marketing practices, offering a guide to aspects of consumer behavior.
Everyone has the capacity to enhance their creative spark. Use these simple techniques to boost your abilities for innovative thinking and problem-solving.
As always, psychology is interested in why we behave the way we do. When it comes to social sharing, these 5 explanations dominate the discussion.
In the age of the social web, the ability to understand and harness the power of influence is vital. Here are 7 tips on how it can improve your marketing strategies.