Our new contributor Portfolio Pages are among the most exciting things we’ve introduced this year. And if you’ve been making the most of yours, you’ve already got a great collection of public image sets and a spiffy looking profile. (If not, here’s some help to get you started.) We’ve already started promoting the reinvented portfolios to our audience, so now the question is how to maximize the number of visitors — i.e., potential customers — visiting your page. Here’s a guide to some of the ways you can share your Portfolio Page with the world and keep your work in the spotlight. And don’t forget: by including your tracking ID in your links, you can also benefit from Shutterstock’s Customer Referral Program.
1. Add a link to your personal website
A sample personal website featuring a link to a Shutterstock portfolio.
If you have your own websites, including a link to your Shutterstock Portfolio Page is a great way to drive people to all your available work. You can do this with a simple text link, or by adding a visual element including your favorite image or images. Try pairing imagery with a phrase like, “Check out my portfolio on Shutterstock” or “Find more images on Shutterstock.” If you do this, don’t forget to hyperlink both the text and the images to make it easy for people to click through.
2. Include your portfolio in your social-media profiles
New Twitter headers are easy to customize. Feature one of your images along with your portfolio link!
All social-media networks provide an area for you to add profile information about yourself, including links to personal sites. Add your Shutterstock Portfolio Page URL to as many of these sites as you like — Facebook, Twitter, Tumblr, LinkedIn, Pinterest, et al. — to give the people in your personal network an easy path to your work. Don’t forget that customers can now also “follow” your portfolio on Shutterstock, making this is an excellent way to turn your audience from other outlets into Shutterstock followers, too. (In addition, Shutterstock offers some integrated social-media tools, which you can find in the “Promotion” section of your Contributor dashboard.)
3. Create a Facebook status update for new public sets
Facebook status updates have the bonus of automatically including a thumbnail of your imagery.
Did you just create an amazing new public set on your Portfolio Page? Or maybe you added one of your favorite new images? Or perhaps a seasonal event is rolling around that one of your established public sets would be perfect for? These are all great reasons to post a status update on Facebook to spotlight your work. You can post a direct link to the public set or the image itself, which will not only get eyes on your selected work, but also lead people to explore your full portfolio. By using status updates when you’ve posted new work or added new sets, you can keep people continually updated and engaged.
4. Send out a tweet when posting new sets or images
Twitter offers the perfect outlet for more frequent updates to your fans and followers.
Being active on Twitter is a great way to maintain engagement with followers, fans, and customers. If you’ve included a link to your Twitter account in your Shutterstock profile, you could end up making your way into your followers’ Twitter feeds too. By sending out regular tweets featuring your work, you’ll be guiding them to keep checking back. Just remember to keep it varied. While your main Twitter profile can include a static link to your portfolio, your tweets can also focus on specific sets and images. If you keep things fresh, when your followers click on a link from your tweets, it will take them to something they haven’t seen before — whether it’s a new public set, a new image, or a piece of work you want to put in the spotlight. If your portfolio is extensive, you’ll never run out of material.
5. Spotlight your favorite images and sets on Tumblr
With Tumblr, you can customize how your images are displayed, as well as your entire page theme.
Tumblr is a fantastic place to showcase images, as the material featured on the platform is primarily visual. If you don’t already have a Tumblr, you may want to look into setting one up. It’s fast, easy, and customizable. Select some of your favorite images from your portfolio to showcase on your Tumblr, and link each one back to your portfolio. You can update as often as you like — the rapid-fire pace of Tumblr feeds means that even posting multiple images a day isn’t too much. You don’t even need to provide any copy for your posts. Just an image and a link will do the trick, and your rate of conversion from Tumblr followers to Shutterstock followers is likely to be higher than on any other network.
Of course, these are just a few examples of ways to promote your new Portfolio Page and your best work around the web. The possibilities for getting your work out there are as vast as the Internet itself. Do you have other great ideas for spreading the word about your Shutterstock portfolio that you’d like to share with your fellow contributors? If so, please share them in the comments below. And feel free to leave your own portfolio URLs down there, too. It’s just one more way to share them, and we are all about community!
Note: Portfolio Pages are not yet available for Footage contributors, but we are working on bringing that functionality to the site next year.