With the introduction of our new contributor Portfolio Pages and the interactive Follow feature for customers, Shutterstock has given you all-new ways to increase both your earnings and traffic to your portfolio. To help you make the most of these features, here are some tips to further enhance your public image sets, using careful curation to take your collection to the next level. As the official Shutterstock curator, I've focused on four of my own favorite tips to help you create public sets that will best organize, edit, and showcase the images in your portfolio. (For more on setting up your Portfolio Page, see our earlier blog post.) These simple starter steps can make a big difference to visitors who are searching for the perfect image, converting your work into downloads and getting you new followers.
Tip #1: Build Sets by Subject
When you look at your overall collection of images, you'll find that some just naturally fit together. For instance, if you have several medical or sports images, these would be far easier to locate if put together in one set. This will help visitors quickly find the images they want to download. You can also get ideas of possible subjects by perusing the subject terms on the main Shutterstock website, where the "Browse by Category" section provides an overview of the most common searches. Consider using some of these terms to title your own sets.
Tip #2: Create Sets Based on Your Strengths
Some contributors may find that their portfolio is too diverse, making it troublesome to try to put all the images into sets by subject. If that's the case for you, create sets based on your strengths. Think about any particular style or technique you use when creating your images. Maybe you frequently shoot in black and white, or use a tilt-shift focus — these categories are ideal to group into sets where they can be easily found, instead of having them scattered among the hundreds of images you have in your portfolio.
Tip #3: Develop Conceptual Sets
Another way to group your images is by concept. A concept generally refers to the mental representation of something one may encounter in daily life. Titles like "Glamour," "Teamwork," and "Joy," can imply the mood or tone of your image set, without being too literal. By using conceptual titles, you can create sets that inspire bigger ideas for your visitors and wider suggestions on how to use your images.
Tip #4: Curate Sets Based on Trends
Another important aspect to keep in mind is what is currently trending. What are customers looking for at the moment? What seasons or holidays are approaching? These are some of the questions I use when searching through images and creating featured galleries for Shutterstock customers. Creating sets around trends will keep your images relevant and fresh. And because you can always be editing, organizing, and refreshing your portfolio, it's also a great way to ensure that your followers and customers stay aware of your new and noteworthy images.
Note:After taking the time to enhance your portfolio and create informed public image sets for your visitors, be sure to spread the word! Link your website to your portfolio and share your portfolio URL on Facebook, Twitter, and other social channels. This will create even greater exposure for your images and add a definite boost to your sales.
Have questions about creating public image sets or feedback on our new features? Let us know in the comments below!