A Tumblr Primr: Why Yahoo’s Purchase Is the Perfect Jumping-On Point

Yahoo’s acquisition of Tumblr gives the company a fast-growing social network of more than 100 million people and an added aura of cool. Tumblr’s users are a fiercely loyal crew — the service’s simplicity and visual elegance has attracted a strong community of photographers, designers, and other creatives. So what’s going to change for them?
According to Yahoo CEO Marissa Mayer, not much. In a conference call after the purchase, she said that Yahoo promises to “not screw it up.” She also paid homage to Tumblr’s unique brand of creativity, saying that the community “redefines creative expression.”
If you’re using Tumblr as a creative tool for your business, these are good things to hear. And if you’re not, this is the perfect time to get started. Right now, Tumblr’s usefulness to creatives is largely as a portfolio site or a place to show off new work. But it doesn’t yet offer many tools to help promote your business or find new clients — meaning there’s a big opportunity for Yahoo to build these tools out.
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