At Shutterstock, we love using our internal data to better understand how to deliver great experiences to our customers and contributors. We also continuously analyze outside data that impacts our world and business, such as that involving online video.
In the last few years, the growth of online video has been unprecedented. And in researching some of the amazing numbers behind video engagement worldwide, we realized that the facts and figures we've encountered would make for a seriously compelling story. A video story, naturally.
The result, "Show Me Something," is a visual exploration of online video's ascent to the forefront of the digital world.
Produced by Shutterstock in cooperation with comScore (our data partner for this project) and the brilliant creative team at Labour, "Show Me Something" was created in four different languages (English, German, Portuguese, and French) with four different sets of regional data (for the U.S., Germany, Brazil, and France). Exploring a wide range of fascinating facts, the clip tells a powerful story about our evolving relationship with media.
The Video Metrix product from comScore, on which we relied for most of the featured information, allows you to break country-specific info down into a mind-boggling variety of data points. While different points are sure to be of interest to different people, some of the statistics here left us particularly amazed.
For example, 190 million Americans (61% of the total population) watched an average of 397 online videos in the month of January, 2014, and 36% of those videos (or about 143 per person) were advertisements.
This is more than double the number of advertisements from 2011, when 15% of online videos were ads.
Among the other compelling statistics we encountered (see below for a complete list of data sources), the data describing the increasing percentage of online videos being video on mobile devices was especially interesting. While 1 in 12 videos was watched via mobile in 2012, in 2013 that frequency jumped to 1 in 6, and this trend isn't showing any signs of slowing soon.