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Austin Translation: SXSW 2012 Recap

SXSW 2012

SXSW 2012

It's hard to believe more than a week has passed since SXSW came to an end. We're all still reeling (and recovering) from all the excitement of the festival, and especially from Shutterstock's Austin Translation campaign! Thank you to all who turned out to support us - especially during the torrential downpour we experienced the first few days - and to those who participated virtually through our Facebook page or Twitter. For those who missed it, keep reading for a full recap...

Pedi Cab in the Rain

Pedi Cab in the Rain

We kicked off our photo documentary on Friday, March 9 (the start of the Interactive portion of the event), with our team of local photographers: Gus Yeung, Galina Stepanova, Ricardo Garza and John Pesina. They braved the rain to meet us at our hotel, discuss what they'd be shooting and pick up their SXSW gear. With the core of our business being online, it's always a treat to meet our talented contributors in person - and this was no exception. Each of these four, being locals, offered a unique perspective on what happens in Austin during and at SXSW. All of their images (nearly 5,000 in total!), along with tweeted images from SXSW attendees, and those from our awesome photo booth (see below) were projected onto our massive, 6-story wall in the heart of downtown Austin from March 9 through 13.

Shutterstock Mobile Photo Booth

Shutterstock Mobile Photo Booth

THE MOBILE PHOTO BOOTH

To capture the energy and excitement of some of the hottest parties, Peter and Willie (of Magnolia Photo Booth) drove all around Austin for 5 days in our vintage Blue VW Westfalia, and attended more than 50 events (including the Foursquare Lot, Google Village, Jay-Z Concert, and Media Temple Party featuring Miike Snow), while playing host to the 2,500+ partygoers who hopped in, loaded up on props, and snapped away in the retro-inspired booth. To see the photos from the Mobile Photo Booth, see our Austin Translation albums on Facebook.

CURATION & PROJECTION 

With all of these beautiful and exciting images coming in (we also received nearly 1k tweets using the hashtag SXSWpix), we relied on our team from Melee Media to hand curate and create a streaming mosaic that could be projected onto our wall in the heart of downtown. The team climbed a two-story ladder every night of the Interactive Festival and assumed their positions in a tent next to the HD projector, and put on a show until 1am. Over the course of 5 days, the projection was viewed by more than 20,000 SXSW attendees and locals.

Shutterstock SXSW Projection Wall & Curation Team

Shutterstock SXSW Projection Wall & Curation Team

If you happened to check out our Facebook page during the event, you may have seen the streaming video of the projection on our SXSWpix tab. If you didn't, you can always check out the highlights in our photo albums, and stay tuned for our recap video. You can also view our lightbox, with some of our favorite images from Texas.

Last but not least, we'd like to extend a huge thank you to Stacy and Ragini at Cake for helping us manage the event, and to our amazing partners at Melee Media and Magnolia.

Meagan Kirkpatrick Director of Communications, Shutterstock

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