People around the world are projected to spend a total of $17.6 billion this Valentine’s Day to show their loved ones how much they mean to them. With so much on the line, it’s important to get the message just right. Picking out the right card or gift is an annual labor of love.

Over time, hearts have become the predominant symbol associated with Valentine’s Day. Like all relationships, no one heart is the same as the next one. Color, size, imagery, and emotion are just some of the qualities to consider when you choose the heart that best represents your relationship.

Are you looking for playful and cute, or sentimental and romantic? Do you want traditional red, or would a burst of color highlight your excitement? Or do more abstract hearts speak to you? Take a spin through our favorite heart-shaped images here.

Say it with your heart this Valentine’s Day.