Hello from Austin! The Shutterstock Blog is here in the beautiful state capital of Texas for the SxSW Interactive conference. We’ve been to some compelling events already and will bring you more posts about the show over the next several days. (If you’re here too, please come visit us at the trade show; we’re at booth 605-607!) Until then, we’d like to share a press release announcing the official launch of this very blog:
Shutterstock Launches New Blog at SxSW
New site is one of several social media strategies to successfully connect with rapidly growing base of image buyers and submitters worldwide
March 12th, 2010, New York – Shutterstock, the world’s largest subscription-based stock photo agency, recently launched a new blog to provide its diverse community of image buyers and submitters with informative, creative content and the latest company news. The move reinforces Shutterstock’s reputation for developing successful social media strategies to maintain the company’s impressive growth.
In addition to featuring lively content, the blog will also showcase vibrant photos, vectors and illustrations from Shutterstock’s extensive library of more than 10 million affordable, high quality stock images.
“Our social media strategy reflects our desire to connect with Shutterstock’s diverse base of image buyers and submitters,” said Jon Oringer, founder and CEO of Shutterstock. “In a competitive environment, meaningful interaction with our community is a differentiator for us.”
Daryl Lang, former news editor for Photo District News, one of the top national publications for the photography industry, now curates the blog. He will be attending SxSW to cover news that is relevant to Shutterstock’s community.
Thanks to Shutterstock’s social media savvy, the agency has become a popular source for imagery among top bloggers, such as Brian Solis, David Meerman Scott, Jason Falls and Adam Singer.
“Shutterstock believes that the future of stock photography is social,” said Brian Solis, a prominent thought leader in emerging media and author of the new book, Engage!, which is debuting at SxSW. “They’re right, and as such, they are investing heavily in a new medium that connects people to online content and solutions providers where, when and how they seek and share information and direction. More importantly, they’re forming relationships with the very people who can serve as a bridge between an incredible repository of premium royalty-free images and those who can benefit from featuring them in their work.”
Shutterstock has an impressive history of using social media to develop a strong online presence. Several case studies have been written about the innovative ways the company interacts with bloggers as well as how it has successfully harnessed Twitter and Facebook to build relationships online.
In fact, last year, Shutterstock launched Shuttertweet, an innovative tool for Twitter that automatically notifies submitters’ followers when their photos are accepted or downloaded. Shuttertweet also enables submitters to monetize their use of Twitter. Submitters earn a referral commission from anyone who makes a purchase after clicking on the link to their Shutterstock gallery in one of their Shuttertweet messages. In addition, Shutterstock released a similar application for Facebook last month.
Founded in 2003, Shutterstock is the largest subscription-based stock photo agency in the world. Its outstanding collection of premium photos, illustrations, and vectors combined with a selection of innovative, user-friendly subscription plans has made Shutterstock a trusted resource for an expanding global customer base. An industry pioneer in selling royalty-free stock by subscription, Shutterstock was also the first online photo agency to offer editorial photos and launch a video library. Shutterstock Footage offers a comprehensive library of royalty-free video clips available on a per-clip basis or by subscription. For more information, visit Shutterstock.com.